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Zuhair Murad 2024: The bride sails across a calm lake or strolls around the lush Florentine gardens

At the heart of the Bridal Spring-Summer 2024 collection, a romantic Italian 70s wedding unravels. The bride sails across a calm lake or strolls around the lush Florentine gardens.

Upon her promenade, she is seduced by the white lily radiating purity and celebrating rebirth. The flower wanders unto the silhouette in ethereal crystal beadings and translates into scents of lace appliques in wondrous bouquets.

Inspired by traditional mouldings and refined handmade tiles, architectural motifs are embroidered unto vaporous tulle dresses unravelling into A-line silhouettes cinched at the waist with a detachable bow.

Both sensual and voluptuous, an airy organza dress is ornated with ruffles across the neckline revealing the shoulders for the slightest of enticements while the majestic skirt embodies finesse.

Enfolding the body in structured corsets, the mermaid silhouette outlines the elegant curvatures while voluminous dramatic sleeves, lavish plunging necklines and seductive open backs combine for a charming finish.


The collection flirts with hues of vanilla, flaunting the epitome of romance.


























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