The NEW Alien Hypersense: A SPLASH of sensoriality

Introducing Mugler’s new hyper-sensual, hyper-modern, and hyper-feminine fragrance, Alien Hypersense Eau de Parfum. A fiercely vibrant rebirth of Mugler’s iconic Alien fragrance, Alien Hypersense is the quintessence of unapologetic and hypnotic beauty, taking you on a transcendent journey of awakening, overblooming, and electrifying revelations to unleash your inner Alien.

"I designed an ultra-modern Alien, reaching the quintessence of florality."

Dominique Ropion, Master Perfumer

In 2005, Mugler released a beautifully extraordinary being into this world: Alien. A generous, benevolent solar muse bearing a mighty amethyst talisman, this iconic fragrance was capable of revealing the light and creative force of every woman.

Today, Mugler is thrilled to announce the radical rebirth of Alien, Alien Hypersense Eau de Parfum: a fierce and edgy mutation of Mugler’s iconic otherworldly fragrance. Capturing the radiant essence of Alien, this hyper-sensual fragrance offers a hyper-sensory take on Alien’s signature Jasmine Sambac and Cashmeran revelations, driving it into new hyperbolic and hypnotic territory.

Its avant-garde talisman bottle is illuminated by a technicolour ultra-violet glow, releasing the full spectrum of your hypersenses.

See it. Smell it. Feel it. Unleash your inner Alien. Celebrate what makes you different. Alien Hypersense Eau de Parfum, by Mugler. She’s coming for you.

• Green Mandarin & Pear Accords Vibrant Green Mandarin essence arouses your senses, whilst the crispness of juicy Pear Accord tickles your tongue. An awakening revelation so vivid you can almost taste it.

• Jasmine sambac Fiercely hypnotic and hyper-feminine Jasmine Sambac, Alien's signature flower, overblooms here in an unequalled quality revealing an opulence that is quintessentially Mugler.

•  Cashmeran Fur-smooth as musk, silky as driftwood, with a salty, sexy, sun-warmed tinge of Ambergris, Cashmeran sparks irradiating hyper-sensuality.  

Mugler’s latest talisman is chiseled in technicolor ultraviolet that flashes deep red hints with scarlet orange hues for the most vibrating ombré-like effect.

Alien Hypersense Eau de Parfum is available now online in Europe and soon in selected stores.

Available in the US from April.

Hyper-magnetic and otherworldly Anok Yai fronts newest Alien Hypersense.

Anok Yai: The Alien Muse Redefining Beauty in the Alien Hypersense Campaign

In the captivating world of fashion, where beauty knows no bounds, Anok Yai stands out as a celestial being, an alien among us, in the most remarkable and transcendent way. As she takes the center stage in the new Alien Hypersense campaign for Mugler, the world can't help but be entranced by her otherworldly allure.

The birth of a fashion icon

Born in Egypt and raised in New Hampshire, Anok Yai's journey to becoming one of the top 50 models in the world reads like a modern-day fairy tale. Since that fateful moment, Anok Yai has soared to the pinnacle of the modeling world. With her luminous skin, piercing eyes, and an effortless presence that commands attention, she has graced the catwalks of some of the world's most prestigious luxury houses.

A perfect match with Mugler

Mugler's fashion director, Casey Cadwallader, describes Anok Yai as "a supersonic person." He praises her sensuality, her stunning beauty, and her ability to captivate, saying, "You are her prey." In the Alien Hypersense campaign, her performance is nothing short of mesmerizing, as she effortlessly draws viewers into her magnetic allure. Anok Yai, the enchanting muse of Mugler, is not just a model; she's an embodiment of a new era of beauty.

With her unique features and ethereal presence, she defies conventional standards, leaving an indelible mark on the fashion industry. Her journey from a college student to a global icon is a testament to the transformative power of self-belief and the beauty in embracing one's uniqueness.

Anok Yai is, indeed, a shining star in the firmament of fashion, inviting us to explore the beauty in the unconventional, to embrace the extraordinary, and to redefine what it means to be truly beautiful. She’s coming for you.