GUERLAIN: The new Aqua Allegoria Florabloom

The Aqua Allegoria fragrance collection celebrates the wonders of the world. Composed by explorers-perfumers who travel the world in search of exceptional raw materials, fragrances and emotions to transform them into allegories of nature. And because loving nature also means committing to protecting and defending it, the new Aqua Allegoria campaign is a powerful invitation to act for change, echoing Sia's "Courage to Change" song.

Discover Florabloom, a fragrance showcasing irresistibly addictive tuberose at sunset, a carnal Grasse Centifolia rose, and the warming notes of intensely powdery violet and iris. All amid an absolutely rich, multicoloured bouquet underpinned with bold sandalwood and velvety moss. Inspired by a rare natural phenomenon known as a superbloom, this creation evokes the multicoloured carpets of desert flowers that so spectacularly spring to life after heavy rainfall.

"Florabloom is a celebration of the power and beauty of nature, that’s both wild and poetic. The radiance and glow of a multicoloured floral bouquet Florabloom is a joyful, multicoloured explosion of rainbow florals within a bouquet whose heart beams with true-to-nature tuberose. " Delphine Jelk, Guerlain Perfumer.

Dazzling white tuberose glows with accents of rose, iris and violet in a colourful floral bouquet, inspired by the splendor of the desert superbloom.

RAINBOW BOUQUET

Delicate Centifolia roses from Grasse meld with the

sunny sensuality of white flowers and the powdery,

intensely blue shades of violet and iris accord to reveal

a wonderfully soft and fresh fragrance.

DAZZLING TUBEROSE

This exclusive blend of bold tuberose is made from a Grasse vegetable butter "enfleurage" pomade, a tuberose absolute, and a strikingly realistic CO, extraction of Indian tuberose. Revealed in all their unctuously faceted glory alongside a fruity mango accord, these white tuberose flowers beam throughout this radiant composition and the heart of the fragrance's bouquet.

A powerful symbol of Guerlain's commitment to the planet, the Aqua Allegoria fragrances contain more than 90% natural origin*. The French beetroot alcohol used in their formulas comes from a network committed to responsible farming.

The Aqua Allegoria fragrances are housed in a screw-top, refillable bottle made in France from at least 15% recycled glass. The 200ml refill extends the life cycle of the Aqua Allegoria bottle without compromising on quality. The spray unscrews manually to top up the bottle with a user-friendly refill, fitted with an anti-spill system. It cannot be used alone and is only compatible with refillable 75ml and 125ml bottles.