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Athens, 20th April 2024 – Elisabetta Franchi unveils the “Eternal” collection as the guest of honor at Athens Fashion Week, bringing her vision of enduring beauty to the Greek capital.

Elisabetta Franchi’s women stride the runway through the imposing colonnade at the iconic Zappeion neoclassical palazzo under the sunset light paying homage to the classical dogmas of beauty as it was defined over the centuries by the statuesque grace of Greek goddesses.

Elisabetta Franchi’s fashion vision, know-how and manufacturing prowess have always served women’s beauty, a testament to the designer’s love of the female universe.

In the “Eternal” collection, which includes also precious custom-made designs, the designer’s mastery in conjuring an elegant and polished wardrobe for contemporary deities takes center stage.

The sensual and romantic vision of femininity echoes in the intricate intarsias, chiffon appliqué, micro sequins, crystals, and ramage embroideries enhancing the sophisticated flair of column dresses caressing the body and the sculptural silhouettes of short bustier frocks. Draped gowns and transparencies add a sensual dash to the lineup complementing the frisky tailoring proposition of pantsuit and hourglass blazers. The color palette starting off on sensual shades of black fades in light to ivory white, from rouge noir to nude and silver, reaching zenith in the closing look, a nude-look gown rich in floral embroideries and appliqué.

The biannual Athens Fashion Week was launched in 2007. It is designed and developed according to international high caliber production standards, showcasing supreme, established, and emerging Greek fashion designers and brands, entailing a collective of diverse fashion-related side events and welcoming exquisite international special guests.

Athens Fashion Week’s mission is to create new opportunities for the development of the fashion industry by providing a platform for designers to connect with media representatives and fashion buyers within and beyond Greek borders, while contributing to cultural profile of Athens and establishing the city as a fashion destination.



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