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DIOR: Unlock the secrets of rare beauty

Rouge Premier symbolizes a new era of Haute Couture makeup. Born from a 5-year collaboration with porcelain maker Bernardaud, combining manual know-how with great technological innovations, Rouge Premier ceramic lipstick is unveiled like a gem, emerging from a precious jewel case. Pushing the frontiers of French luxury and savoir-faire, this eternal Dior object is designed to be treasured and passed down through generations.

Rouge Premier, an exceptional lip elixir

12 universal shades meticulously crafted by Peter Philips Makeup, Creative and Image Director of Dior Makeup, to beautify every lip tone. Pure and intense, the formula of Rouge Premier nourishes the lips and keeps them hydrated throughout the day, while delivering the richness of its pigments at the first glide. Enriched with red hibiscus, 24-carat gold and perfumed with a rare ambrette note, Rouge Premier reunites the noblest of ingredients for the ultimate touch of sophistication.

A rare legacy

Adorned with the iconic Toile de Jouy, the pattern that Christian Dior chose for the walls of his first Colifichets boutique at 30 avenue Montaigne, and now reinvented by Maria Grazia Chiuri through her couture collections as a Dior emblematic code, Rouge Premier weaves links between the House’s unique heritage of yesterday and today.

Dressed in Rouge Premier, lips exude timeless style and elegance.



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