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Bvlgari to dazzle with “Le Gemme Orientali” inspired by the gemstones of the Arabian Peninsula

Bvlgari to dazzle with “Le Gemme Orientali” inspired by the gemstones of the Arabian Peninsula. With the help of Master-Perfumer Daniela Andrier, Bulgari has created three magnificent perfumes that smell as good as they look.




Drawing inspiration from the colour, light and emotions of these gemstones, Bulgari has created three little adventures called Zahira, Selima and Lazulia, each with its own meaning. Zahira, meaning ‘shining and luminous’, is represented by the magnificent Imperial Topal, a symbol of regality and purity. Selima, meaning ‘serene and calm’, inspired by the Carnelian, a symbol of serenity and wealth and Lazulia, meaning ‘deep blue’, inspired by the Lapis Lazuli, the gemstone of royalty and spirituality.

"A fragrance is like a jewel, an ornament for a woman," says Andrier.

To tie this journey together, Bvlgari has created a beautiful bottle that takes its inspiration from the ancient vases the Romans once used to carry precious materials. Each perfume is presented with a captivating arabesque cap inspired by the INTARSIO BVLGARI jewelry collection.


A perfect gift for any woman wanting to highlight her femininity and personality this Eid.



Zahira drives you through a journey across the hot golden deserts of Arabia. It evokes the intense glow of the imperial topaz, a bright gem that radiates energy, bestows confidence and charisma, inspires admiration and respect.



Zahira, meaning “shining and luminous” in Arabic, is a radiant and fiery oriental floral Eau de Parfum that diffuses the glowing warmth of the desert. This golden fragrance opens powerfully with the fiery spice heat of royal cinnamon, to then unfurl into a heady, swirling heart of radiant ylang-ylang, a lively flower with rich tones as vibrant and luminous as the rays of the sun, sustained by voluptuous benzoin resinoid, bright and rich.

Top notes: Cinnamon Middle notes: Ylang-ylang Base notes: Benzoin resinoid Eau de Parfum, 100ml)



Selima invites you on a journey through the rich world of the Arabian peninsula. It is inspired by the carnelian, a sacred gemstone symbol of serenity and abundance, life & wealth, which replaces negative with a love of life.Selima, an evocative Arabic name meaning “serene and calm”, is a soothing, incandescent oriental spicy Eau de Parfum of luscious red energy. At the centre of this deliciously rich and addictive fragrance is saffron, veiled rose of the Orient, made intensely gourmand by the embrace of date delight and a profusion of alluring spicy top notes.



Key notes: Saffron, rose, dates, spices Eau de Parfum, 100ml



Lazulia takes you on a night journey through the fabulous, sensual tales of the Arabian Nights. A gem of royalty and spirituality that has symbolized the celestial since time immemorial, the lapis lazuli is symbol of life force and a source of power. Lazulia, meaning “deep blue” in Arabic, is a mysterious and heavenly hypnotic oriental woody Eau de Parfum of brilliant azure blue. This atmospheric fragrance, moody and nocturnal, opens with a jasmine starlight and slowly modulates into a mysterious natural incense. It lingers, diffusing into royal oud wood essence.


Top notes: Jasmine Middle notes: Incense Base notes: Oud Eau de Parfum, 100ml



“travelling across the desert, navigating by the stars, from oasis to oasis… along secret routes first carved into the sands by camel caravans”.


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