Bradley Cooper’s new LOUIS VUITTON watch flex has shocked the watch world

Unveiled by House Ambassador Bradley Cooper, the latest iteration of the Tambour symbolizes a new chapter of Louis Vuitton watchmaking, its signature codes and understated elegance.

Showcasing architectural-like proportions and contours, distinguished design features including the round case and bezel, embellished by the engraving of LOUIS VUITTON, accentuate the reinvented timepiece.

Embodying the Maison’s signature codes alongside the advanced watchmaking expertise of La Fabrique du Temps Louis Vuitton, the new LFT023 caliber drives the timepiece – showcasing a fusion of traditional and contemporary movement decorations.

Defined by its elevated contemporary flair, the newly interpreted Tambour reveals a sleek unisex shape and Louis Vuitton's first integrated bracelet, blending seamlessly into the watch's slim case.

An embodiment of timeless refinement, the Tambour watch adorns sophisticated features and finishings in a reinterpreted version of the original model. From its white gold hands, indexes and numerals to the sandblasted and brushed dial treatments, every detail unveils its sleek aesthetic – exemplifying the Maison's meticulous savoir-faire.

Honouring a milestone in the Maison's watchmaking history, the new Tambour reinterprets an emblematic Louis Vuitton timepiece, showcased in a campaign starring House Ambassador, Bradley Cooper, by filmmaker Damien Chazelle, in the heart of Paris.

When you look at all the icons of the watch industry, LV’s Tambour is probably the only icon that was created in the 21st century, most of the watchmaking icons were made 50, 60, 70 years ago,” says Arnault. He’s right. For the past 20 years or so, thanks to the team at LV’s own watchmaking facility, La Fabrique du Temps, Louis Vuitton (led by Michel Navas and Enrico Barbasisni) has steadily but surely been climbing up the horological ladder, and the Tambour has represented the pillar of stability in which to rest its chops in the watch world. The model has won LV GPHG awards (the watch equivalent to one of Bradley Cooper's Oscars), and has helped Louis Vuitton build its watchmaking credentials, to the point where LV watches are respected by watch lovers, and not just viewed as fashion brand dabbling with wristwear. And now, such is LV's stature in the watch industry, Arnault et al are confident it's time to bring in a new era for Louis Vuitton watches – one that is bound to attract more attention than ever from the horological fraternity.